RegistrierenFilialenHilfeSuche

Start > eBooks > Wirtschaft & Geschichte > Wirtschaft > Brand Is Destiny

Drucken

Brand Is Destiny

Brand Is Destiny

The Ultimate Bottom Line
 
Verkaufsrang Nr. 69 in Management (eBook)
eBook , EPUB / DRM Adobe (Electronic Book)
Jahr:2017
Sprache:Englisch
Seitenzahl:198 Seiten
CHF17.40
Auf die MerklistePer Email empfehlen
sofort lieferbar, weil Download

In den Warenkorb

Info zur eBook-Ausgabe:

Kopierschutz und unterstützte Geräte

eBook kann mit DRM-Schutz ausgestattet sein.
Unterstützte Geräte Nicht unterstützte Geräte
Sony eReader Amazon Kindle
Tolino, Kobo

iBooks (Apple)

Pocketbook Google Play
Bookeen (Cybook)
PC, Mac    
iPad, iPhone    
Android Tablets    
Windows 8 Tablets    
Weitere Infomationen und Anleitungen


Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company's purpose and direction - and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing....

weiterlesen
 
 
.

Rudov, Marc H.

Marc Rudov is a branding advisor to CEOs, author of "Be Unique or Be Ignored: The CEO's Guide to Branding" and numerous articles, and a media commentator. He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients-from various industries-to escape their comfort zones to stand out, to be unique.He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will create "entroprises," imperil their destinies, and, consequently, squash their bottom lines.Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.

.

 
Mehr von diesem Autor, Themen und Stichworte

Produkte-Details

TitelBrand Is Destiny
ISBN/EAN2244018177691
Autor(en)Rudov, Marc H.
Erscheinungsjahr2017
ErscheinungsjahrAktuelles Jahr
Produkt- und EinbandarteBook , EPUB / DRM Adobe (Electronic Book)
Format HinweisDRM Adobe
SpracheEnglisch
Seiten198 Seiten
Artikel-Nr.24785926

 

Auch erhältlich als:

 

Aus unserem Katalog 2017: