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Branding

Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!
Branding Interface
Corporate Branding von Gründungsunternehmen
Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity
Branding for Nonprofits
Kellogg on Branding
Integrated Branding: Becoming Brand-Driven Through Companywide Action
Juicing the Orange
Die Marke in der Marke
How Brands Become Icons
Rasierte Stachelbeeren
Markenarchitektur in der Konsumwelt
Beyond Branding
Employer Brand Management
Corporate Sustainability Branding