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Be Unique or Be Ignored

Be Unique or Be Ignored

The CEO's Guide to Branding

10 Buch Englisch 2013
166 Seiten Paperback
ISBN: 978-0-9745017-3-4
Artikel-Nummer: 18333953
 
Aktueller Verkaufsrang: 969320 im Thema >

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

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